Niche Navigation

Build a business model your customers actually want

How to turn customer insights into a meaningful difference

Apr 30 • 

Paul Sturrock

6

The Business Model Makes the Difference

Six questions to design a customer-centric business

Apr 10 • 

Paul Sturrock

6

1

February 2025

Wayfinding without Maps

How to find a path to your destination when you don’t know the way | A great podcast recommendation exploring how to maintain “Superagency” in the…

Feb 6 • 

Paul Sturrock

6

5

January 2025

Why do you make money?

Instead of resolutions, maybe it's a good time to check in on your Why.

Jan 7 • 

Paul Sturrock

May 2024

Be Serious: How Many Customers Do You Really Want?

How to design a business model that works for you.

May 29, 2024 • 

Paul Sturrock

8

3

April 2024

To Do or Not to Do. What Would Have to Be True?

Thomas had one of the craziest ideas I had ever heard.

Apr 15, 2024 • 

Paul Sturrock

4

March 2024

One Flywheel to Rule Them All

I grew up in a very conventional family, where you were asked what you wanted to be when you grew up as a conversational icebreaker.

Mar 29, 2024 • 

Paul Sturrock

3

1

February 2024

Why am I launching an Unaccelerator?

Let’s imagine that you’ve decided to start your own business.

Feb 23, 2024 • 

Paul Sturrock

8

5

May 2020

Are you earning enough secrets?

I heard about a new concept—new to me at least— the other day which has helped me make sense of something that I've been trying to figure out for a…

May 10, 2020 • 

Paul Sturrock

6

March 2020

"A crisis is a terrible thing to waste"

I was doing a workshop with a group of small business owners and freelancers the other day (online, of course), when we got around to the question none…

Mar 23, 2020 • 

Paul Sturrock

1

August 2019

June 2019

Two Months to 1,000 True Fans

I’ve always been fascinated by Kevin Kelly’s legendary 2008 essay arguing that you only need 1,000 True Fans to make a living, which he recently…

Jun 30, 2019 • 

Paul Sturrock

1