4 Comments

Really enjoyed reading this @psturrock

Lost count how many times I've seen boutique firms use a volume based GTM when they need to cultivate high-touch relationships.

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This is great and very timely. I’m working through a similar process for my own business right now.

Also, Ash Maurya has a similar model that I think you might like. Builds on top of the Tomas Tunguz model of rabbit and deer etc. do you know what I’m referring to?

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Thanks! Glad you enjoyed it.

I'm familiar with Christoph Janz' original 2014 post on this (http://christophjanz.blogspot.com/2019/04/five-years-later-five-ways-to-build-100.html) but not Tomas Tungutz' riff. And to be honest, I'd forgotten the Jantz one--need to reread it.

I've read a fair amount of Ash's stuff, and it's great. But I hadn't clocked the bit where he has a similar model. Which bit a re you referring to? Thanks

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Ah. My mistake it was Janz, not Tunguz!

It looks like Ash's post has moved off Substack now, unfortunately. I'll email it to you.

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